Their music videos are invariably brilliant concepts, designed for the digital, sharing age. You may be familiar with Chicago-based indie-rock band OK Go. It’s an innovative collaboration that saw great publicity for both the art gallery and the homestay network. They recreated Van Gogh’s famous bedroom to highlight an exhibition of all three versions of the painting. It’s beautifully shot, with only occasional flashes of the Under Armour logo as Phelps trains. It highlights the hard work and determination needed to be successful, with the implication being that if Under Armour is good enough for someone that puts this much effort into their training, it’s probably good enough for little old you.Īnother visually stunning ad, this time a collaboration between Airbnb and The Art Institute of Chicago. That’s easily done when you have Michael Phelps, the most decorated Olympian of all time. This ad focuses on its star rather than the brand. Image: Pret a Manger Under Armour – Rule Yourself In fact, it was so popular it went from a temporary to a permanent store, with popular recipes making their way into other Pret stores. The store ended up increasing profits and delivering on an idea that their customers wanted. That is a mistake because if customers want to be part of you brand, you need to take them seriously.” Mark Palmer, Marketing Director, Pret A Manger “Marketers find it hard to listen, they usually have their minds already made up. If customers are good enough to give you their time, you need to listen. “A lot of brands say vote for a change, when they’ve already made up their mind. The results encouraged them to turn a central London store into a Little Veggie Pop-up. The campaign started with an online poll asking if customers would support vegan stores. Pret asked their customers for insight and acted on the answer. This ad might not seem as exciting and flashy as some of the others listed here, but I’ve chosen it for a very sound reason. It also quickly shows off all the possibilities in the destinations serviced by Virgin Holidays. The live aspect isn’t a gimmick either it demonstrates that there is a whole world out there, just waiting for you to “Seize the Holiday”. The video is brilliantly choreographed with amazing activities from several global destinations shown in quick succession. Live video has quickly become a trend in the digital world, and this ad from Virgin Holidays jumped on that trend with great effect.
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